He says what people want to hear at any given time. He changes his marketing pitch, and party affiliation, depending on the times.
He knows how the game is played. He has even paid (both parties) for a few rule changes along the way to make it easier for himself.
He taps into the anger of older republicans who are looking for someone to take them back to the good ol' days. Those days are over by the way and no man, not even a president, will bring them back. This isn't 1980, and Donald Trump is not Ronald Reagan.
He appeals to younger people who look upon most Washington politicians as liars and cheats and want an outsider to change things. (he won't) He also has name recognition, which at this point in the race means a great deal in the polls for those who are not really paying attention.
My biggest issue with Donald Trump is he is not genuine.
I know it's hard to look inside anyone's heart and know what they believe, but I can spot a phony pretty easily.
You know that guy at the party, when you are talking about golf, and you say you'd be lucky to shoot under 100 at Pebble Beach. Then he chimes in and says he shot 66 there. When you ask him how he did this amazing feat, he says he had a couple of hole in ones that day, and he was driving the ball about 450 yards that day. Um, sure thing buddy.
Two Corinthians Donald? Really?
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Look, I get it. You don't read the Bible regularly. That's not a big deal to me. Not a big deal to most people. But it is a big deal to some people who will caucus in Iowa in a few weeks. If you know anything about The Donald, he wants to win more than anything, and he will say anything to win. Anything.
He tries to talk like an evangelical when he in front of an evangelical crowd, but he doesn't come across as genuine because it's not who he is. I'm sure he won't mention Two Corinthians when he heads to a much more secular New Hampshire in a few weeks.
Now I know some of you will see this and say, "So what?" There is literally nothing Trump could say that would make you change your mind.
You are mad at Obama, mad at the GOP establishment, mad at the direction the country is heading, and you have pinned you hopes on a real estate developer and reality television star. You're mad; I get it.
I changed my party affiliation from republican to 'decline to state' a few years back when the Washington GOP traded their loyalty from the republican base to the lobbyists on K Street. No one is more upset with John Boehner and Mitch McConnell than I am.
I also understand there are no perfect candidates. None. Everyone running has views and positions I do not agree with, and that's fine. For me, I want the most conservative candidate who can win.
I think Rubio has the best chance in a general election. He's young, speaks about republican values in a way that resonates with a broad spectrum of voters, and is the person Hillary Clinton is most frightened of facing.
I'm not a fan of his gang of eight immigration plan, but one very similar to it will be the law of the land in the next few years, no matter who wins the election. I would like to have someone write this legislation who is less concerned with bringing in millions of new voters to their party and more concerned with the best way to change our broken immigration system.
I would like to see Rubio or Cruz get the nomination, but I would even support Christy, or really anyone in the field. Heck, I will even vote for Trump over Mrs. Clinton. This election is that important.
All that being said; I don't want to put my faith in a candidate who changes his beliefs with the political landscape. I don't want to put my faith in a guy who has no clue what an average American has to put up with in their everyday life. I don't want to put my faith in a guy who has proven that the rights of the little guy, the private property owner, are subservient to the rich and well connected. I don't want to put my faith in a guy who is popular because he is the best at pitting 'us' versus 'them'.
Like I said. It is hard to know what a person believes in, especially when he changes his beliefs to fit the times. But I do know this. Donald Trump believes in only one thing: Donald Trump.
Is that enough for you?